In today’s fast-paced, mobile-first world, having a mobile-optimized website isn’t optional—it’s essential. Over 60% of web traffic now comes from smartphones and tablets, which means your website must look great and function smoothly on smaller screens. If you’re using Squarespace, you’re already ahead of the game. The platform offers mobile-responsive templates by default, but there’s still work to do to ensure the best possible experience for your mobile visitors.
In this guide, we’ll show you how to optimize your Squarespace site for mobile and how using a Squarespace discount code can help you unlock the tools you need—without overspending.
Why Mobile Optimization Matters
Before we dive into tips, let’s quickly explore why mobile optimization is so important:
-
User Experience: If your site is hard to navigate on a phone, visitors will leave.
-
SEO: Google prioritizes mobile-friendly websites in search rankings.
-
Conversions: Whether you’re selling products, offering services, or promoting content, mobile users are more likely to convert on a smooth, responsive site.
Luckily, Squarespace has many built-in tools to help, especially when you’re using one of their newer templates. And if you’re just getting started, don’t forget to apply a Squarespace discount code at checkout to save on your plan.
Step 1: Choose a Mobile-Optimized Template
All Squarespace 7.1 templates are mobile-responsive, which means they automatically adjust to fit different screen sizes. However, not all templates are created equal when it comes to mobile performance.
Choose a clean, minimalist template with simple navigation and fast loading speeds. Templates like Brine, Paloma, and Five are popular for their responsiveness and versatility.
Step 2: Preview and Edit Mobile View
Squarespace allows you to preview your site in mobile view directly within the editor:
-
Go to your website editor
-
Click the Device Preview icon
-
Switch between desktop, tablet, and mobile views
This lets you see how your site appears on smaller screens before going live. Adjust margins, font sizes, and content layout to ensure everything fits and flows properly.
Step 3: Optimize Fonts and Spacing
What looks good on a desktop may not work well on a mobile device. Large fonts or wide text blocks can make scrolling feel endless on a smartphone.
Tips:
-
Use fonts between 14–18px for body text on mobile.
-
Avoid excessive spacing or large gaps between sections.
-
Keep paragraphs short and readable.
You can adjust these settings in the Design > Site Styles panel.
Step 4: Simplify Navigation
Mobile users appreciate quick access to information. Keep your navigation menu minimal—stick to 3–5 primary pages. Use dropdowns or collapsible menus only if necessary.
Consider enabling the “mobile overlay” menu style, which creates a slide-in menu icon (the hamburger icon) for easy mobile navigation.
Step 5: Optimize Images and Videos
Large, uncompressed images can slow down mobile load times. Make sure to:
-
Compress images before uploading
-
Use image blocks with proper aspect ratios
-
Avoid autoplay videos on mobile
Squarespace automatically creates responsive versions of your images, but it’s still a good idea to upload optimized files for best performance.
Step 6: Test Page Speed
Google’s PageSpeed Insights tool lets you test how fast your site loads on mobile. Aim for a load time under 3 seconds.
If your site feels sluggish:
-
Reduce the number of custom code blocks
-
Minimize use of third-party plugins
-
Stick to Squarespace-native features when possible
Many of these performance tools are built into Squarespace’s Business and Commerce plans. If you’re upgrading your plan, don’t forget to use a Squarespace discount code to unlock these features at a lower cost.
Step 7: Optimize Call-to-Actions (CTAs)
On mobile, your call-to-action buttons need to be large enough to tap easily. Use:
-
Clear, concise wording (e.g., “Buy Now”, “Contact Me”, “Subscribe”)
-
Bold colors that stand out
-
Plenty of white space around the button
Place CTAs near the top of the page and repeat them further down to capture attention.
Final Thoughts
Your mobile visitors are just as important—if not more—than your desktop audience. By taking the time to optimize your Squarespace site for mobile, you’ll create a faster, smoother experience that keeps users engaged and boosts conversions.
Remember, Squarespace provides most of the tools you need, but upgrading to a more advanced plan can unlock deeper customization and performance features. Use a Squarespace discount code when subscribing or upgrading to make the most of these tools without stretching your budget.